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Due to new update in Google algorithm termed RankBrain, it is easier for Google to identify a website with high bounce level. It displays that your website is of low-high Click This Link quality which leads to position fall around the search benefits web pages. You'll be able to read more details on RankBrain Within this insightful posting.
You must under no circumstances current your site and small business within the grey light. You are putting on a white hat, so be straightforward about what kind of service you provide or what your website is about.